Google’s Golden Triangle

Quite interesting way of finding out how we look at certain pages, here is an example of Google’s search result page. (Thanks D.)

The key location on Google for visibility as determined by the eye activity in the study is a triangle that extends from the top of the results over to the top of the first result, then down to a point on the left side at the bottom of the “above the fold” visible results. This key area was looked at by 100 percent of the participants. In the study, this was referred to as the “Golden Triangle”. Generally, this area includes top sponsored, top organic results and Google’s alternative results, including shopping, news or local suggestions.

Did-it, Enquiro, and Eyetools Uncover Google’s Golden Triangle

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